Acura

The car world is going electric, but with Acura's EV coming in 2024, they're late to the game. But it’s not about being the first. It’s about being the best. And when it comes to electric vehicles, the future has some skeptics. So, we made a campaign to assure them that no matter where the world takes us, Acura will always bring the same energy.

With six new worlds, who better to take us through the multiverse than the beloved hero from Acura's anime series, Chiaki. We didn’t want to just bring her back, though, we reimagined how she appeared in each world. When it came to casting, we looked to find women from diverse backgrounds who not only embodied Chiaki and the spirit of our brand, but also knew how to really drive.

To make sure they were ready for their on screen debut, we enlisted the top stunt drivers in the game to train them, and developed an episodic social campaign that let our audience ride shotgun while they got up to speed.

Director: Dave Meyers
VFX: Universal Production Partners
Creative Director: Ty Hayward
Associate Creative Director: Alex Haase
Hybrid Creatives: Gabby Grubb, Mary Nowels
Social Team: Jake Fertig (ACD), Judikael Le Bayon (AD), Elin Lindeberg (CW)

Agency: MullenLowe LA

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