Bolt24

When launching Gatorade's new product, Bolt24, we had no idea athletes across the world would be sidelined due to Coronavirus. Lucky enough for us, Bolt24 is specifically made for off-the-court hydration.

We also launched the brand's social, giving a design-centric look and feel that highlights the minimal ingredients found in Bolt24, as well as it's hydrating benefits.

Group Creative Director: Mark Peters
Senior Creatives: Jeff Pelton (CW), Mike Wilson (AD)
Junior Creatives: Gabby Grubb, Mary Nowels

Agency: TWBA\Chiat\Day\LA

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